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Five best practices for transparent cause marketing

Publication Year

2012

Author(s)

  • Schneiderman, Eric T.
  • Attorney General New York State

Topic

Keywords

  • Cause marketing
  • Transparency

Website URL

https://www.charitiesnys.com/Five%20Best%20Practices%20for%20Transparent%20Cause…

Description

"New York Attorney General Eric T. Schneiderman has developed these Best Practices to promote transparency in cause marketing and help ensure that consumers are properly informed and that charities receive what they have been promised."

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