Publication Year
2013
Author(s)
Topic
Keywords
- Fundraising
- donors
- motivations
Website URL
Description
Why lapsed donors are an attractive target
Predetermined attributes of active and inactive donors
Reactivation and retention rates
How to optimize a donor reactivation campaign
Loyalty/philanthropy segments for lapsed donors
Key takeaways and recommendations for reactivation campaigns
Publisher
blackbaud
Series
white papers