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Donor centered fundraising : how to hold on to your donors and raise much more money

Year

2003

Author(s)

  • Burk, Penelope

Topic

Keywords

  • donor recognition

Call Number

DONOR MOTIVATIONS 658 .15224 B9591 2003

Description

Burk's comprehensive study of donor communication, recognition and donor relations paints a clear picture of the kind of relationship that donors are seeking and defines donor-centered fundraising as the essential methodology for keeping donors long term.

Notes

Members of Imagine Canada can borrow this book.

Publisher

Cygnus Applied Research

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