Year
2003
Author(s)
Topic
Keywords
- donor recognition
Call Number
DONOR MOTIVATIONS 658 .15224 B9591 2003
Description
Burk's comprehensive study of donor communication, recognition and donor relations paints a clear picture of the kind of relationship that donors are seeking and defines donor-centered fundraising as the essential methodology for keeping donors long term.
Notes
Members of Imagine Canada can borrow this book.
Publisher
Cygnus Applied Research