Publication Year
2012
Author(s)
Topic
Keywords
- Cause marketing
- Transparency
Website URL
https://www.charitiesnys.com/Five%20Best%20Practices%20for%20Transparent%20Cause…
Description
"New York Attorney General Eric T. Schneiderman has developed these Best Practices to promote transparency in cause marketing and help ensure that consumers are properly informed and that charities receive what they have been promised."