Standard C9 Explained

Why is it important for all fundraising materials to include an organization’s address or other contact information? Fundraising materials including print or e-mail solicitations must include the organization’s address and / or other contact information to ensure that individuals who wish to learn more about the organization or to make a donation are able to contact the organization. CRA states that organizations must not misrepresent the charity which will receive solicited donations.1 Without contact information, fundraising materials may appear suspect and individuals may doubt the validity of a nonprofit or charity distributing such materials.


From "Accreditation Preparation Workbook Section C: Fundraising,"  Katharine Zywert, Social Prosperity Wood Buffalo at the University of Waterloo, 2013.

  1. Fundraising by Registered Charities: Guidance,” Canada Revenue Agency, April 20th 2012.


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