Standard C14: Cause-related marketing
Description: Where the organization has formally entered into a cause-related marketing agreement with a third-party, it must disclose in all related materials it produces, how the organization benefits from the sale of products or services and the minimum or maximum amounts payable under the arrangement. If no minimum amount is payable, the organization should disclose this.
Standard C14 Explained
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Code of ethics and standards of practice
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Code de déontologie et normes de pratique
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Third party fundraisers : policy commentary
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Collecte de fonds par un tiers : Commentaire au sujet de la politique
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Cause marketing : 10 cautionary principles for nonprofits
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Five best practices for transparent cause marketing
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Cause-related marketing
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Marketing engagé
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Cause related marketing : know the rule