The complete guide to planned giving : everything you need to know to compete successfully for major gifts

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Improving direct marketing response with online advertising

The nonprofit foray into integrated, multichannel marketing How online advertising has evolved over the pas 24 months In practice: improved results with household-level targeting Incremental lift in campaign response and donations Conclusion

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Improving corporate donations : new strategies for grantmakers and grantseekers

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Five Good Ideas about Fundraising in the Digital World

"Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that”s not a good idea in the age of social media, and why fundraising needs to connect...

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Planning successful fund raising programs

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Engaging Donors

"Engagement translates into resources (e.g., donor attention, donor time, and donor money). As such, engaged donors represent a strategic asset for nonprofit organizations. Using long established marketing principles, Ashwin Joshi identified five ways in which your organization can develop a...

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Fundraiser's phrase book

"Thousands of powerful phrases help you write :  letters proposals speeches reports grant applications presentations newsletters and fundraising packages that really work!" -- from cover

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Planning Successful Fund Raising Programs

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Storytelling for grantseekers : a guide to creative nonprofit fundraising

In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story.  Grantwriters often have little or no training in the practical task of...

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Tax-time Toolkit : Ready-to-go Graphics and Messaging for Your End-of-Year Tax Appeal

"We’re on a mission to help make your end-of-year tax appeal easier, so that you can spend more time focusing on your mission. The tax-time toolkit contains everything you need from ideas for year-end tax appeal messaging to eye-catching graphics, email banners and badges." -- CanadaHelps website

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