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Standard C14: Cause-related marketing

Description:

Increasingly, the media and the general public are critical of for-profit companies that raise funds for charities and nonprofits, arguing that too much money goes to the business and not enough to the cause itself.

Standard C14 Explained

Cause related marketing : know the rule

Outlines regulatory definitions and requirements for Canadian charities involved in cause-related marketing. Offers a break down of key areas to consider before engaging in a cause marketing agreement and how to manage fundraising revenue throughout the engagement.

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Code of ethics and standards of practice

Available in HTML on the CMA website Also available in French under the title : Code de dèontologie et normes de pratique

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Code de déontologie et normes de pratique

Disponible aussi en anglais sous le titre: Code of ethics and standards of practice

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Third party fundraisers : policy commentary

Also available in French under the title : Collecte de fonds par un tiers Release date February 26 2003

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Collecte de fonds par un tiers : Commentaire au sujet de la politique

Disponible aussi en anglais sous le titre: Third Party Fundraisers Date de diffusion : Le 26 février 2003

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Cause marketing : 10 cautionary principles for nonprofits

By Gayle Gifford

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Five best practices for transparent cause marketing

"New York Attorney General Eric T. Schneiderman has developed these Best Practices to promote transparency in cause marketing and help ensure that consumers are properly informed and that charities receive what they have been promised."

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Cause-related marketing

CRA guidance on how to receipt for cause-related marketing. Cause-related marketing is a fundraising activity where a registered charity (or other qualified donee) works with a for-profit partner to promote the sale of the for-profit partner’s items or services on the basis that part of the...

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Marketing engagé

Reseignements de l'ARC au sujet des reçus pour le marketing engagé Le marketing engagé est une activité de financement dans le cadre de laquelle un organisme de bienfaisance enregistré (ou un autre donataire reconnu) collabore avec un partenaire à but lucratif pour promouvoir la vente...

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Standard C14: Cause-related marketing