Publication Year
2012
Author(s)
Topic
Keywords
- statistics
- fundraising
- online fundraising
Website URL
https://www.blackbaud.com/onlinefundraising
Description
Report provides information to help:
- understand your organization's online giving performance
- identify peer organizations and compare your organization's online giving performance to theirs
- audit your organization's website for best practices
- learn how your organization can use the data provided by the report to improve your online fundraising performance
- drive conversations and analyses among your organization's leadership to uncover opportunities to improve online giving performance
Notes
"The 2011 Online Giving Report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. The Report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,560 nonprofits."
Publisher
Blackbaud