Cause related marketing : know the rule

Publication Year

2012

Author(s)

  • Chenier, Yvonne

Keywords

  • Cause marketing
  • Transparency
  • Ethics

Website URL

http://www.notforprofitcorp.ca/articles/tax-and-corporate-articles/cause-related...

Description

Outlines regulatory definitions and requirements for Canadian charities involved in cause-related marketing. Offers a break down of key areas to consider before engaging in a cause marketing agreement and how to manage fundraising revenue throughout the engagement. 

Publisher

Drache Aptowitzer LLP

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