Publication Year
2012
Author(s)
Topic
Keywords
- Fundraising
- marketing
- manuals
Website URL
Improving direct marketing response with online advertising
Description
The nonprofit foray into integrated, multichannel marketing
How online advertising has evolved over the pas 24 months
In practice: improved results with household-level targeting
Incremental lift in campaign response and donations
Conclusion
Publisher
blackbaud
Series
white papers