Measuring impact in practice: a case study of the humane society of the united states

Accountability requires that The HSUS communicate the impact of both its direct service work and its policy and advocacy efforts. In 2006, The HSUS increased its focus on evaluation and began working toward the development of an impact framework for measuring and reporting its results. This is the story of how this large and complex organization moved in a more outcomes-focused direction and created processes to support its data collection and reporting needs.