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The next generation of Canadian giving : the charitable habits of generations Y, X, baby boomers, and civics

Publication Year

2013

Author(s)

  • Rovner, Mark
  • Loeb, Pam
  • Sea Change Strategies
  • Edge Research
  • Blackbaud, Inc.
  • hjc

Topic

Keywords

  • Research
  • Statistics
  • Giving
  • Motivations
  • Demographics
  • Canada

Website URL

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Description

"To help provide both strategic and practical guidance for fundraisers, we commissioned this study to look at the philanthropic habits of four generations of Canadians: Generation Y (or Gen Y, born between 1981 and 1995); Generation X (or Gen X, born 1965 – 1980); Baby Boomers (or Boomers, born 1946 – 1964); and Civics (born before 1945). Findings are based on an online survey of Canadian donors, excluding Quebec, conducted May 16-28, 2013."

Publisher

Blackbaud

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