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Reactivating lapsed donors: how to use loyalty and philanthropic segmentation to optimize donor reactivation

Publication Year

2013

Author(s)

  • Becker, Richard

Topic

Keywords

  • Fundraising
  • donors
  • motivations

Website URL

Reactivating lapsed donors

Description

Why lapsed donors are an attractive target

Predetermined attributes of active and inactive donors

Reactivation and retention rates

How to optimize a donor reactivation campaign

Loyalty/philanthropy segments for lapsed donors

Key takeaways and recommendations for reactivation campaigns

Publisher

blackbaud

Series

white papers

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