Understanding Canadian donors : using the National Survey of Giving, Volunteering and Participating to build your fundraising program

Publication Year

2004

Author(s)

  • McClintock, Norah
  • National Survey of Giving, Volunteering and Participating (Canada)
  • Imagine Canada

Topic

Keywords

  • Research
  • Donors
  • Motivations
  • Canada

File Upload

PDF icon understanding_donors.pdf

Alternate Title

Comprendre les donateurs canadiens : manuel d'utilisation de l'Enquête nationale sur le don, le bénévolat et la participation de 2000 pour bâtir votre programme de collecte de fonds

Description

This manual is intended primarily for those who are new to fundraising. It has two purposes:

  • To highlight some of the significant findings of the NSGVP and show how these can be useful to those charged with fundraising within a charitable or voluntary organization.
  • To provide those who are new to fundraising with a brief overview of the steps involved and methods that can be used to develop relationships with donors over time.

Notes

This research was supported by funding from the Voluntary Sector Initiative (VSI) through the Social Development Partnerships Program of Social Development Canada (SDC). Canada Survey of Giving, Volunteering and Participating (CSGVP) / Enquête canadienne sur le don, le bénévolat et la participation (ECDBP)

Publisher

Canadian Centre for Philanthropy (CCP)

Series

NSGVP 2000

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