Five Good Ideas about Creating Partnerships with Media

"Can’t get the media to pay attention to your organization? One of the most frustrating tasks for non-profit groups, regardless of their size, has been to get reporters to cover their stories and tell the public about some of their great initiatives. To deal with this problem, more and more groups are forming unique partnerships with media organizations aimed at better connecting them with their communities, increasing awareness of their activities and helping in fundraising. What’s more, it’s often the media organizations – not the non-profits – that are bringing these new ideas to the table. Bob Hepburn, a columnist and corporate communications specialist, shared his ideas on the dos and don’ts on how to pitch journalists and how to build new and innovative partnerships with the media." -- Maytree