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Standard C8: Exploitation of beneficiaries

Description:

Exploiting beneficiaries in order to attract donations can involve depicting individuals in a way that upholds stereotypes, is demeaning, or that disregards a person’s dignity.

Standard C8 Explained

Code of ethics and standards of practice

Available in HTML on the CMA website Also available in French under the title : Code de dèontologie et normes de pratique

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Code de déontologie et normes de pratique

Disponible aussi en anglais sous le titre: Code of ethics and standards of practice

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User views of fundraising : a study of charitable beneficiaries' opinions of their representation in appeals

"This paper presents the findings of a study exploring the views of charitable beneficiaries on literature that is designed to appeal to donors. Ethical questions raised by using images of beneficiaries in fundraising materials have been a matter of debate for some time, but such debates normally...

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Standard C8: Exploitation of beneficiaries

Standard C8 Explained

Code of ethics and standards of practice

Code de déontologie et normes de pratique

User views of fundraising : a study of charitable beneficiaries' opinions of their representation in appeals