A typology of nonprofit competition : insights for social marketers

Publication Year

2000

Author(s)

  • Ritchie, Robin J.B.
  • Weinberg, Charles B.

Keywords

  • Marketing

Website URL

http://www.sauder.ubc.ca/Faculty/Divisions/Marketing/~/media/Files/Faculty%20Res…

Notes

"This paper outlines a framework that addresses the need [...] to identify and describe the various forms that nonprofit competition can take" -- Introd."Presented at the Sixth Annual Innovations in Social Marketing Conference, Washington, D.C., June 12, 2000 and published in Social Marketing Quarterly, 6(3), September 2000, 64-71" -- coverhttp://www1.sauder.ubc.ca/Faculty/People/Faculty_Members/~/media/Files/Faculty%20Research/Publications/Weinberg%20-%20Nonprofit%20Competition.ashx

Publisher

Social Marketing Quarterly

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